I ran into this site searching for terms while reprogramming my Sprint PDA.  Check it out “You will certainly have noticed that there is lots and lots of strange gibberish associated with computers; and the industry just loves acronyms…”

http://www.jonstorm.com/glossary/

electronic brochures (EBrochures)
If your still paying hundreds of dollars for expensive printed brochures you may want to look at our emailers. (Some people refer to them as eblasts or just blasts). It’s not a bad way to save the trees, it’s eco-friendly and it will save you money. From the looks of things prices re only going up and the post office is charging more every year. You’ll never have to worry about printing something and letting it sit in the corner collecting dust or let it become obsolete.

This came to me as I was looking to place an online order and the Shipping for 10,000 brochures, 10,000 business cards, and 5,000 post cards just equaled a little over $275 bucks to ship. (printing costs not included).  The sad part this is still a better price than getting them printed here in the Rio Grande Valley.