Social media has grown to become an unstoppable giant over the last several years. It seems that everyone and their grandmother has a social media account these days on at least one of the three giant social titans:
With the constantly growing popularity of social media in our lives, it’s no surprise that businesses and brands are also optioning for a business account with either one or all three social titans. This can be both good and difficult for a business owner, but with the right mindset and a clear path to what you’re looking to accomplish, 2020 will be a great year for your company. Check out a few tips from our McAllen digital marketing agency below!
See What Others Are Doing
If your business has just started up or if you’ve neglected a social media presence for your long-standing company, creating a few commercial profiles is a step in the right direction. You might want to do a bit of research beforehand, though. Look up other companies in the same industry as yours to learn:
- Who they’re targeting.
- What they post.
- Who they engage with.
- How people engage with them.
- How they communicate with potential customers.
Doing this will give you a better idea of how to tackle the social media world when it comes time to get down to business.
Making Mistakes is Okay
If you’re delving into social media for the first time or if you’ve never tackled a business account before, then it goes without saying that mistakes will be made. Maybe you neglected to answer someone’s question or accidentally posted about an item or service that you no longer offer.
It’s okay to make mistakes as long as you turn them around into learning experiences. The old saying goes that “Experience is the best teacher,” and that rings true for social media. The more you delve into it and see what’s working and what isn’t will help you create stronger, better, and more engaging campaigns in the future. And if mistakes are made during your journey, that’s fine as long as you learn from and don’t repeat them.
Learn from What Doesn’t Work
We can all agree that putting time and effort into something that in the end doesn’t work out or falls flat can really hurt. In social media, some campaigns will be better than others, and if you’re starting out, then expect some of yours to fall flat. And again, that’s okay! Remember that these are learning experiences, and what you have in mind for an item or service may not always work when it comes to engagement on social media.
As with making mistakes, learn from what happened and try to reevaluate what it was you did wrong. Why didn’t that post hit it big with customers? Why didn’t that live streaming video you recorded have any views? Going back to our first point, check out what some other companies like yours are doing. How are they engaging with customers? How did they manage to get so many viewers on that last Facebook Live session? Learn from them and try it out for yourself.
Find Out What We Can do for You
If you’re apprehensive about tackling the social media world on your own, then know that our digital marketing agency in McAllen employs an in-house time of social media marketers. With us handling your business’s account, you’ll see the engagement that you’ve been needing for so long. Contact us today for a free consultation!