Think of Google as a directory book, full of every single business listing there is. In contrast to directory books, Google:
- Does not alphabetize their information and business listings.
- Ranks each listing or page of information in order of relevance to your search.
- Presents all this information within a fraction of a second – at your fingertips.
How each page is ranked, is done by Search Engine Optimization (SEO)
Search Engine Optimization in McAllen is defined as:
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results by a search engine.
So essentially, SEO is a strategy to get your pages, website or business ranking high on google.
How To Start Ranking on Google?
First, you need to identify where you want to rank and how you want to rank. That’s right, there are different avenues you can pursue to try and get ranked on Google’s First Page.
1. Business Listings
Google My Business is a free tool that local business owners can utilize for local users searching for products or services. A good example is when you search for a local restaurant and see it pop up with a link for directions, phone call, and website.
2. Website
Ranking your website organically is an investment. Posting one blog isn’t going to skyrocket you to the #1 spot on Google. Consistent blog creation is the main strategy when trying to rank your website organically. Within your content creation you need to target the right keywords, set up relevant meta descriptions, and setting up correct alt tags are just some of the tactics to support your content creation.
3. Google Ads
This is the quickest way to get your business ranked on Google but keep in mind it’s going to cost you. Ranking your website organically takes time, but there is the chance you can stay ranked high on Google’s first page, when you pay for Google Ads. The moment you stop paying your listing comes off and you will begin to rank lower.
4 Killer Strategies for Search Engine Optimization in McAllen
Google does NOT like to share their secrets!
In fact, they periodically update their rules for SEO. They give general outlines for how to rank but never a detailed roadmap but our McAllen SEO company knows several sure-fire strategies:
- Social media plays a pivotal role in ranking your business or website.
- Meta Descriptions are essential in giving Google and customers a quick snippet of your page or website.
- Relevancy is THE KEY to everything you do regarding to rank and making sure that your keywords are consistent.
- Using a SEO platform to track your ranking online, backlinks, site health and SERP checker is a great tool to track your website or page rank!
Targeted Keywords Are Your Holy Grail
Everything you create on Google needs to be relevant to what people are searching. That means keywords that are long or short form. When a potential customer makes a Google search, your content needs to have the same phrase they are looking for as well.
Every business will have their own keywords and once you start ranking, its up to your SEO team to start tweaking, maneuvering and advancing your pages throughout Google.
Our McAllen SEO Company Helps Local & Large Companies
Now, while we are a local SEO McAllen company that doesn’t mean we only use search engine optimization in McAllen. We have a great portfolio for you to explore and find out how we work. If you’re ready to start ranking contact us here!