Putting your blue or red views aside, the United States has been steadily transforming into the land of red, white and green. North American marijuana sales totaled $6.7 billion in 2016, and in 2017, Colorado’s sales held steadily, topping $100 million for the eighth consecutive month. With nine states already making it legal to light it up, big name brands are starting to tap into the marijuana clientele. Not tapping into the pot consumer base would be criminal.
Munchies of Fun Socials
We’re waiting to see what comes out of this year’s 4/20 period, but since we’re going to have to wait all day, I’ll share some of my top favorites from last year.
Since pot isn’t legal in 41 states, brands can be seen as encouraging illegal activities if they decide to take advantage of the 4/20 phenomenon. Should brands be capitalizing on this unofficial holiday or are they high?
I think it’s totally fair game depending on your audience, product and which platform you’re going to promote it on. As seen with what Pepsi, Chipotle, Denny’s and Arby’s have done in the past, these brands can be godsends for those dealing with the munchies*.
Personally speaking, these brands are reaching out to a certain portion of their demographics. It’s smart and creative, and honestly, only people who wake and bake will understand these references. It’s subtle enough not to upset the masses, but allows them to connect with this billion dollar growing industry.
Don’t Get Cotton Mouth
Now, we’re not condoning any type of illegal activity, so don’t do anything to jeopardize your job, unless, of course, you’re lucky enough to be living in a state where it’s legal. It’s 4/20, so keep an eye out for subtle references in your social media platforms and tell us which is your favorite!
*Editor’s Note: The “munchies” is a funny word that describes the aftereffects of indulging in pot. If you’re a regular user, though, you’d know this.