Another year has come to an end and now we can look at what 2015 has in store for us. Perhaps you’re looking to take the plunge into a new business venture, or maybe you’ve decided to expand your existing company. Whatever the case, it’s important to understand how McAllen business will fare in 2015.... read more
Thanks to Google Analytics, managing a website and its traffic is made a little easier through the features it offers, like bounce rate analysis. Bounce rate is a valuable tool in any digital marketer’s toolbox and can be used to analyze the traffic on a site and provide insight on what improvements are needed. Bounce... read more
Now that you’ve made the necessary plans to steer your digital marketing budget in the right direction, the next step is to properly execute your plan. The success of your digital marketing strategy is dependent on many factors. However, you can set your plan in motion by allocating your budget into the top three line... read more
The end of 2014 is quickly approaching and this is that crucial time of year when business owners begin planning their marketing budgets for 2015. It’s not uncommon for businesses to under-spend on marketing initiatives and they continue to rely on outdated advertising avenues, like print media. If your business is still relying on traditional... read more
The season of pumpkin flavored everything is upon us. While others are getting their fix of pumpkin spiced caffeinated beverages, the digital marketing experts at Imagine It Studios are preparing for the 2nd Annual Pumpkin Carving Contest. Pumpkins are the official mascot of fall (or so I’ve been told) and while they do make excellent... read more
In the digital world, people do judge a book by its cover. Luckily, you can use this to your advantage when developing your online marketing campaign. Visitors will draw an opinion of your website and company within seconds of viewing the landing page (the first page they will come across). The challenge is to create... read more
Do you recall the time when apps were cluttered with clunky designs and confusing interfaces? Seeing how this was the norm only a few years ago, you may remember it well. Now, the trend in apps seems to be focusing on making things easier for the user. From establishing a minimalist design to providing an... read more
Giving digital marketing a go on your own seems simple enough. You set up a neat website, a social media account and get some AdWords going. After a year or so, your online presence is stagnant without any of the positive feedback you were hoping for. What now? The digital marketing world is diverse and... read more
Nothing strikes fear in my stone-cold heart as much as facing a camera. It’s embarrassing, really. Point a lens in my general direction and I cower in terror. Either I’ll stealthily shimmy away from the shot, hide behind another enthusiastic subject or begin sweating profusely when there’s no escape. It all gets worse if I... read more
Unless you have a medical degree or a strong admiration for the field, you may find yourself struggling to write engaging medical content. Don’t worry, this is natural. The medical field is full of intricacies most are unfamiliar with and confused by. However, in order to keep your practice or healthcare organization afloat, you must... read more
Gone are the days of archaic advertising and marketing methods for businesses, especially law firms. In order to stay afloat amongst a sea of competitors, lawyers need to change their method of communicating with the world. Having an amazing website is a step in the right direction. However, in order to grab a visitor’s attention... read more
The World Cup is in full swing and now nearing its final stages, so where can you pour your sadness over an eliminated team or share your jubilant opinions on a beautiful golazo if it’s not on Facebook? The public’s love for the world’s most popular sport has produced over a billion interactions on... read more
Google is undoubtedly doing big things in the world of online marketing. The massive internet conglomerate is at it again with the release of their latest business tool: Google My Business. This suite of services offers small businesses a one-stop-shop that simplifies local marketing. It’s a service where you can update business information, monitor activity... read more
In a move that has the American advertising industry buzzing, consumer products giant Procter & Gamble is now spending more than a third of its advertising budget solely on digital media. The bold shift in strategy comes at a time when studies show that for the first time, Americans will spend more time online than... read more
In a constantly changing industry like website design, it is often difficult to keep up with trends. Designers and website developers are constantly seeking new ways to improve the overall look and flow of their websites. The ultimate goal for a good website is to maximize usability while looking stylish and modern. Incorporating the latest... read more
Finding a good website marketing company that manages websites, SEO and social media may be overwhelming for some people, but a great website marketing company should be experts in their field. They should be able to identify the goals of your website, your target audience and translate visits to sales. The business of building websites... read more
So you’ve had an idea for some time now, and it’s come to the point that you need to get the word out on your brand. If you’ve chosen a target audience for your services, you need to choose the correct method of establishing yourself to get their attention. Managing your brand on social media... read more
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