Back to Basics: What is SEO?

Don’t know where to find sushi in your town? What is the first thing you do? You get on your laptop or phone and do a local search. Whichever device you grab, 75% of users you will only browse the first page of Google. You’ll click on the links that take you to the most... read more

3 Rising Digital Marketing Trends to Expect in 2017

Anyone in the digital marketing arena understands that a key and crucial strategy is keeping up with the changes of an ever-evolving industry. For example, SEO is always evolving and one way to beat or catch up with the competition is to evolve with it. Below are some upcoming trends that are sure to grow... read more

Long Way Home: What Long-form Can Teach Us About SEO

Search engine optimization is always an evolving practice. The algorithms behind your simple everyday Google searches are way more complicated than you think and take into account a lot of factors. Words matter when getting your website ranked. As we’ve noted before, constant blogs and content updates will give customers the knowledge they crave and... read more

No Place Like Home: Boosting Your SEO Rankings Locally

In the past, we’ve covered how crucial SEO is for an online marketing strategy. Quite frankly, no matter how great your site looks, it won’t matter if no one can find it. 89% of consumers use a search engine, primarily Google, to research a company before making a purchase. This means your SEO rank can... read more

Tool Time: What We Use to Build Your Brand

Digital marketing is built on many tools, one being content. For small businesses setting foot in the digital marketing world, building content may seem daunting, but when putting anything together, you need the right tools. Thankfully, there’s an extensive toolbox of quick and efficient apps and software to use. We keep this in mind when... read more

Extreme Website Makeover: The Imagine It Studios Edition

Nobody loves a website makeover more than we do. As much as we love doing them for our clients, we decided to show our own site some much needed TLC. After countless hours of brainstorming and blood, sweat and tears, our digital marketing team is proud to announce the unveiling of our new and improved... read more

Integrated Marketing: A Team-Based Approach to Securing Your Digital Success

The NBA Playoffs have recently started to heat things up on basketball courts across the country. If you’re anything like us, you watch every game with a fever of anticipation, hoping your team pulls a win closer to an NBA Championship. To hoist the trophy, not only does your team need your support to win,... read more

Expert Talk: SXSWi Highlights the Importance of Content

The excitement and buzz of SXSWi is now in full swing and Imagine It Studios is front and center at this year’s hotbed for revolutionary trends and technological advancements. The start of SXSWi 2015 shed light on one of the most vital components of every marketing plan: content. Kaila Garrison and Lyndsay Iorio Signor, experts... read more

Website Facelift: New Year, New Look

Say goodbye to 2014 and hello to 2015. The New Year is a time for new beginnings, and if your company’s website has been neglected recently, perhaps you should resolve to make it over with a new look. Website technology is always evolving, which means techniques and skills used in the past may very well... read more

Bounce Rate: Playing the Sticky Ball Game

Thanks to Google Analytics, managing a website and its traffic is made a little easier through the features it offers, like bounce rate analysis. Bounce rate is a valuable tool in any digital marketer’s toolbox and can be used to analyze the traffic on a site and provide insight on what improvements are needed. Bounce... read more

Web Design and Conversion Rate Optimization

In the digital world, people do judge a book by its cover. Luckily, you can use this to your advantage when developing your online marketing campaign. Visitors will draw an opinion of your website and company within seconds of viewing the landing page (the first page they will come across). The challenge is to create... read more

4 Reasons Why You Need a Digital Marketing Agency

Giving digital marketing a go on your own seems simple enough. You set up a neat website, a social media account and get some AdWords going. After a year or so, your online presence is stagnant without any of the positive feedback you were hoping for. What now? The digital marketing world is diverse and... read more

4 Tips for Writing Appealing Medical Content

Unless you have a medical degree or a strong admiration for the field, you may find yourself struggling to write engaging medical content. Don’t worry, this is natural. The medical field is full of intricacies most are unfamiliar with and confused by. However, in order to keep your practice or healthcare organization afloat, you must... read more

Fiction vs. Reality: The Largest SEO Myths Exposed

Search engine optimization (SEO) has undergone drastic changes over the last few years. As a result, a number of myths have surfaced, which can be confusing and misleading for those unfamiliar with SEO. The way we think about SEO changes with each search engine algorithm update that comes along, making it harder to distinguish fact... read more

Results Speak for Themselves: Our Own J. Gonzalez Law Firm Dominates on Google

The J. Gonzalez Law Firm has been a client of Imagine It Studios for almost 3 years - and with good reason. We are pleased to announce that one of the Rio Grande Valley’s most trusted personal injury law firms currently holds 6 positions on Google’s first page for the SEO term “Car crash lawyer... read more

So Long, Summer: Back to Business with Imagine It

As the long, carefree days of summer fade into the brisk freshness of fall, it’s time to go back to work and take stock of your business and its marketing strategies. No matter how nice your website is, it won’t mean a thing if you are not having it properly optimized. Here are a few... read more

Make SEO Work For You

Changes in SEO can happen at any time. What works best today can change tomorrow. Adapting to those changes will not only best serve any online marketer, but also the company providing those services. Experts in I.T. agree that SEO is one of the fastest growing and changing fields of online marketing. The method has... read more

S.E.O for Y.O.U

To fully understand how search engine optimization (SEO) works can be a daunting task. There are literally thousands of articles that may teach you about SEO, but if you are new to this approach, it is just confusing. Understanding how search engines operate and how using keywords or keyword phrases can boost rankings and increase... read more

Writing for SEO

Search engine optimization for any website is a must. If you want to get your website noticed, having great content can help. There are several other techniques you can use, but articles and blogs remain the most popular way. On the other hand, if you have a poorly written article or blog it may hurt... read more

Top 10 SEO Tools

Search Engine Optimization can be a powerful tool. It can help boost your business simply by making your website more search engine-friendly. In order to get your website noticed you must be able to stand out. Utilizing SEO can help to boost your online business and maximize your website. Expert SEO companies utilize the following... read more

SEO and the Whole Shebang

Although the practice of search engine optimization has been around for nearly two decades, the tactics used by marketers in recent years has changed drastically. SEO is not just about providing links and text with no substance anymore. A shift in what consumers are actually expecting from their brand is evident in search engines, like... read more

Market Big for Your Small Business

As a small business, becoming a prominent part of the community is necessary to maintain a steady business flow.  This notion should be considered the same online.  Creating an unavoidable presence in online communities will do plenty for the success of your business. There are many social media sites that allow businesses to interact with... read more

ABC, 123, SEO

SEO, aka search engine optimization, has been around for almost 20 years. However, not too many people know its purpose let alone process. Search engine optimization does exactly what its title declares. When someone searches a couple of keywords on Google, they expect a list of results. This is where an effective SEO recipe comes... read more

Imagine It’s SEO Customers Are Moving Up!

Google is the Yellow Pages of today with 75% of the world using Google to search the web. So getting our customers ranked highly on Google's organic listings is priority #1 at Imagine It Studios with our Search Engine Optimization (SEO) program because if you can't be found on Google, why in the world would... read more

The Importance of Mobile Search

In 2010, over 300 million smartphones were shipped. More and more people are using their mobile devices to search on the go. The rate at which mobile search is growing can be compared to the early days of desktop search. Google sees hundreds of millions of mobile searches each day, according to Paul Feng, group... read more