In a constantly changing industry like website design, it is often difficult to keep up with trends. Designers and website developers are constantly seeking new ways to improve the overall look and flow of their websites. The ultimate goal for a good website is to maximize usability while looking stylish and modern.
Incorporating the latest design tools to make a coherent and attractive page should be the goal for anyone wanting to stay ahead of the competition. While many changes have come into play regarding website design and development, the following are a few trends that will undoubtedly keep your website at the top of the market.
Responsive Web Design. Uniformity across all mobile devices and personal computers is something designers can no longer ignore. There are so many devices with varying proportions and screen sizes that making one design layout per outlet becomes inefficient and expensive. Responsive design conveniently eliminates this problem. A single website layout can mold to whatever device and work perfectly.
Topography with a Flare. There is no excuse to be using Comic Sans anymore. Font selection is something of a big deal in new website design. Typography is becoming a fundamental part of design. Images are no longer taking the place of informational content, rather being put aside for attractive and informational content.
Up and Down. Designing a more user-friendly site is always the way to go. While websites today still feature both vertical and horizontal scrolling, recent trends are aiming for a more efficient, user-friendly display. Vertical scrolling is key in website design because it is easier on navigation in mobile devices. It’s a type of responsive design that is conducive to the ever-changing mobile technology.
Bigger Buttons. Innovations in the technological industry favor “touch & tap” displays. Mobile devices and personal computers with touch screens are increasingly popular. Website designers are catering to this trend by using larger buttons that stand out and are easy to tap.
It’s Not all About Branding. Designers will no longer focus on building a website based on a company’s corporate identity, rather designing it to compliment the brand, a sort of brand make-over. This year’s trend, and it’s expected to last, is to make your website represent your brand image.
Parallax Scrolling Effect. This is something we are truly excited about. In the past, parallax scrolling has been used mostly in video games. Website designers are incorporating parallax scrolling more for its appealing aesthetic. Designers can control the depth of design for objects on the website. It’s almost like having layers on a single website layout.
In a completely technology-dependent consumer market, your online presence is everything. Keeping up with trends and applying them to your company’s website can be an effective way to increase traffic to your site.
Contact Us
If you want to add more personality and cutting edge graphics to your website, as well as incorporate SEO and social media management to help keep you on at the top of the rankings, contact Imagine It Studios at 956.687.1521 for help in creating and maintaining your business’s online presence.
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