Who doesn’t love the holiday season? There’s delicious food, valuable time with the family, and who can forget the gifts! Plus, if you’re a business owner in McAllen, the end of the year brings a massive opportunity that could potentially heighten consumer activity. As social media use skyrockets in the next few months, now is the perfect time to engage with your audience in fresh and exciting ways!
You must be in tune with the trends defining the year’s end to make an impact. And if you’re unsure where to start, don’t worry – the McAllen marketing team at Imagine It Studios is here to take a deep dive into the top social media trends to use and ways to drive engagement to boost your business.
Short-Form Video Is Still King
Over the past few years, platforms like TikTok, Instagram Reels, and YouTube Shorts have become essential for brands looking to capture audience attention. This holiday season is no exception—short-form video is still the way to go. Consumers are increasingly engaging with quick, creative, and festive video content that’s easy to consume on the go.
To leverage the power of short-form video, you’ll want to produce bite-sized, holiday-themed videos showcasing your products, services, or behind-the-scenes holiday fun. You could also encourage user participation by launching a holiday challenge or trend that aligns with your brand. Don’t forget to add festive music and seasonal filters to capture the holiday spirit!
Holiday Hashtags Can Boost Discoverability
We get it—hashtags can be puzzling. However, using them correctly can greatly increase your content’s visibility, and the holiday season is no exception. From #HolidayDeals and #ChristmasCountdown to event-specific hashtags like #BlackFriday2023 or #NewYearsEve, relevant seasonal tags can push your content to new audiences.
To get started, we recommend researching trending hashtags that align with your content and industry. Creating branded hashtags around promotions or campaigns is also an excellent exploration strategy. You can even encourage your audience to use these hashtags when posting about your brand to expand your reach organically.
Influencer Partnerships for Holiday Campaigns
Influencers have long been a go-to resource for brands looking to tap into new audiences. During the holiday season, influencer marketing can shine, as influencers share holiday gift guides, festive unboxings, and seasonal product recommendations.
Fortunately, McAllen and the Rio Grande Valley have no shortage of influencers. Partnering with influencers who align with your brand to promote your products or services is essential. Consider collaborating on a holiday giveaway or ask influencers to showcase how your offerings fit into their holiday routines. This authentic content can go a long way toward building trust with potential customers.
Your Customers Are a Valuable Resource
Social media users love to share their experiences. From gift ideas to posts sharing their take on a specific product, your customers can offer the type of user-generated content that could boost your business’s output this time of the year.
Encourage your customers to post photos or videos featuring your products and tag your brand. You can amplify this by running a UGC contest or featuring customer posts on your social media accounts. Not only does this build brand loyalty, but it also creates social proof, making your brand more appealing to new customers.
It’s the Perfect Time for Polls, Quizzes, and Giveaways
Interactive content like polls, quizzes, and giveaways is fantastic for engaging followers and encouraging participation. The holidays present the perfect opportunity to ask fun, festive questions, offer holiday gift suggestions, or run giveaways that boost your visibility and engagement.
The McAllen marketing experts at Imagine It Studios recommend creating holiday-themed polls or quizzes on Instagram or Facebook to entertain your audience and gain insights into their preferences. You can also organize a holiday giveaway where participants can enter by liking, sharing, or tagging friends—helping you grow your reach while spreading the holiday joy.
End the Year with a Bang with our McAllen Marketing!
At the end of the year, businesses must maximize their social media engagement and connect with customers meaningfully. By staying on top of these trends, you can create a marketing strategy that boosts sales and leaves a lasting impression on your audience. Imagine It Studios and its McAllen marketing team are ready to help if you’re ready to start. Contact us today to learn how we can help you end the year on a high note!
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