Changes in SEO can happen at any time. What works best today can change tomorrow. Adapting to those changes will not only best serve any online marketer, but also the company providing those services. Experts in I.T. agree that SEO is one of the fastest growing and changing fields of online marketing. The method has evolved greatly over the 15 years since its inception. What began as keywords and descriptions used to shoot results to the top page have lost their punch and have less effect than they did in the past.
A War With Words
Although certain keywords are still effective, they’ve taken a more supportive role to determine if your ranking will be at the top. Search engines, mainly Google, constantly undergo changes when it comes to algorithms. These changes are executed as a way to make searching more user-friendly for web visitors. When this transition happened, the keywords so many marketers were dependent on lost their value. Why change a method that worked so well? One word: spammers. Webmasters began cramming their sites with words they knew would get their pages to the top. For example, if a person searching for golf clubs would get results for something entirely different, say hardware tools.
Building Links
Next came the move which began link-building campaigns. In order to fight off the tidal wave of spammed websites, search engines began eyeing those with links pointing to them. It was determined that a website that contained more links was more credible. Therefore, those sites were bumped higher in results pages than those with little to no links at all. Soon, as had been seen with keywords, spammers struck. Again, further changes to algorithms took place.
What The Future Holds
Keywords and links no longer pack the punch they once had nor can the ranking be done on those two alone. Today, website ranking is based on:
- Keywords
- Links
- Titles
- Content
- URLs
- Description
Of these, content is the most important. How that content is written and the unique way it relates to what the website is about can help boost its position. The content itself has to catch the eye of the reader. The longer the person remains on that site coupled with the amount of people exploring it, the more likely the search engine is to recognize that site’s value. In other words, better content equals more visitors and more visitors equal a better ranking.
Contact Us
Get started today with effective and strategic online marketing techniques to increase your website rank by calling Imagine It Studios at 956.687.1521 or email us at info@imagineitstudios.com.
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