There are many elements that go into digital marketing, such as web design, social media marketing, search engine optimization (SEO) and content marketing. The content that makes up your website and social media posts is imperative since it determines your business’s credibility. It’s very important to hand your company’s content responsibility to someone who can properly translate your industry’s insights.
Our digital marketing agency in McAllen understands that your business is your baby and that you want someone to understand it just as well as you do. Our team of content writers know which keywords that search engines pick up on to rank you over your competitors. Together, we can make that happen.
A Mid-Year Checkup
Can you believe that we’re already halfway through 2017? We can’t either! Our content writers analyze written pieces that’ve been produced so far this year to see what can use some improvement. Additionally, we consider the changes we need to make going into the fall season. All in all, we check to see if our content marketing efforts are effective and heading in the direction that our clients need to go in.
Yes, you can spend your money and efforts into creating a beautifully-designed website because, after all, that’s all that matters, right? Wrong! In fact, that’s a very poor way of thinking how websites work! What’s the point of owning a nice site if you aren’t doing anything to help it rank high in search engines for people to see? A business website is supposed to draw in potential customers in the digital realm, not just make you look pretty online!
This is where the importance of content plays a major role in building traffic to your site. Our content department does this by creating written pieces that incorporate important keywords for search engines like Google to pick up on and identify as being relevant to your industry and what people are searching for. This is SEO and is responsible for placing you at the top of page one of a search engine result.
Content and Social Media
Grammar is taken too lightly on social media. Your social media marketing efforts with incorporated content should be just as strong as what you do for your site. Again, it goes back to your business’ credibility.
You’d be apprehensive to do business with a company that makes grammar mistakes, wouldn’t you? This is especially important on Twitter. We understand that we’re all human and make mistakes, but don’t neglect proofreading what you write! Twitter doesn’t offer the option to edit a post once it’s published. If you catch a grammar error on a post, there’s nothing wrong with taking it down and fixing it.
Unfortunately, this means losing any shares or retweets that you’ve earned. The upside, however, is that your reputation remains intact. Also, don’t forget to use the same or similar keywords that you use for your SEO efforts on your site.
Content Will Always be King
Again, there are many elements that go into creating and caring for a business website and its social media accounts. It’s quite common for users to pay little attention to the content attached to a lot of social media posts, but that doesn’t mean you can neglect your choice of words. Although a majority of online users focus on visuals, always make sure to have strong content to back up all of your posts. Together, we will work on expanding your business’ exposure in the digital world.