As the leading digital marketing agency of McAllen, our company knows the ins-and-outs of creating a solid and long-lasting digital footprint for our clients. Whether we’re creating a marketing plan for a small business or a campaign to generate leads for a medium-sized company, we’ll always give 110%.
Although we offer many services, with each playing a crucial role in whatever digital campaign we’re putting together, content marketing is one of the most important. This is where we’ll create a client’s voice and build it up until its crescendo is loud enough to be heard throughout the digital world.
The thing about content marketing is that it’s always changing, and if you want to keep what you’re writing relevant, you’ll have to change your methods with it. Let’s go over three simple ways that will ensure that your content will always be great.
It’s All About the Details
No one wants to read a blog that endlessly drones on and on about a service or product that dozens of businesses offer. In order to keep a reader’s attention, you’ll need to write copy in a way that lassos readers in and holds them. Be a little quirky with your content. Tell funny anecdotes. Remember, it’s a reflection of who you are and what your business is all about. Just don’t forget that it needs to be relevant.
If you own a cupcake shop and want to discuss the flavor of the week, then don’t be afraid to throw in the process of making it. If you’re secretive about the ingredients, then write about what influenced you to create that flavor and how you think customers will love it.
Think Like Your Customers
If you’re running short of ideas of what to write about, then think outside the box. Think of what you’d search for if you were a customer in need of a company like your own. For example, if you own an air conditioning repair company, then you know that summer is sure to bring in a lot of revenue from people needing their A/C units fixed.
Come up with certain topics like “Why is my A/C unit leaking water?”, or “My A/C unit is stuck on 80 degrees. What do I do?” This goes for any type of business that you happen to own. Think like your customer and bounce ideas off of your coworkers to generate some ideal and relevant copy.
Write as Yourself, Not Your Brand
When writing copy for a website, many business owners tend to be extremely formal and straightforward. This is good for certain businesses like attorneys or CPAs, but who your client base is can also help you determine what to write about and how to write it.
Remember that your website is an extension of you. Everything that goes into it, the style, photos, graphics, and content, needs to reflect who you are. This goes for both your personality and what you’re telling a visitor on your site. Write similarly to how you’d speak to a customer. This way, a reader will feel more engaged with your copy and stick around longer. They may even become a customer!
We’ll Write for You
If you aren’t the savviest writer in the business, then that’s where we come in. Our digital marketing writers will get to know you and your business to create the best voice possible to attract readers and generate leads on your behalf. Contact our digital marketing agency in McAllen today to get started!