Has it been ages since you updated your business website? Although it can seem like an inconvenience, updating your site can help your business reach a broader clientele, garner credibility and allow you to efficiently utilize social media. But how do you know when it’s time? Below, you’ll learn the importance of updating and when to go about doing it.
Update your business website with a functional, user-friendly design that will separate you from your competitors. Visit us in McAllen or send us a message online to get started!
An Outdated Design
“Visual design trends in websites change just like fashion from year to year. If you want your business to be taken seriously, you can’t have your website looking like it was designed ages ago,” says Jaime Villagomez, our web designer.
Unlike art, websites aren’t timeless. Now, don’t worry, your site won’t need to be changed every year since a nicely designed and efficient one can hold its own for a good two to three years. By that time, you should review and consider small changes, if not a complete overhaul. Two to three years is a big jump, and technology can be drastically different by the time you’re ready to make a change. What’s trending now might become obsolete next year, so it’s vital to stay up-to-date with the digital world for the sake of your business’s online relevance.
Slow Loading Times
A slow loading time is guaranteed to drive traffic away from your site. No one likes waiting five to ten seconds for a page to load. In fact, 39% of people will leave a site if images load slowly and 44% of website visitors will leave if there is no contact information. These statistics are critical to businesses looking to broaden their online visibility. Don’t let your load times deter new customers!
Mobile Capability
“You may think your website doesn’t look tacky or outdated at all, and you may be right, but how does it respond on mobile devices? If you have a nonresponsive framework, your website was either done in the early 2000s or you might have thought it was unnecessary to update,” Jaime continued.
Having a mobile responsive website is essential for consumer outreach. Last year, Google revealed that there were more searches performed through mobile devices than desktops, with 80% of people accessing the Internet through smartphones. If your website isn’t mobile-friendly, it’s definitely time to update.
SEO
How do people search for anything online? Through a search engine, research from HubSpot revealed that 75% of users never scroll past the first page of search results. So, how do you get your business’s site on the first page?
Search engine optimization (SEO) has taken the online world by storm. In order for online users to find your business, you need to be on the front page. Through SEO, your business can gain more visibility that will garner more click-through rates.
Evolve
“Everything changes over time. From year to year, season to season, trend to trend. Your website is no different,” concluded Jaime.
Your website is the foundation of your online presence. It’s available 24 hours a day, seven days a week to consumers and clients. It’s what people will see and judge your credibility on. Like we mentioned earlier, you don’t need a new website every year, but keep your consumers up-to-date with new information or services on at least a weekly basis.
Start Your Update
If you’re looking for a collective team to get your vision started, then Imagine It Studios in McAllen has just what you need. From social media gurus to website design experts, we can get your business into the limelight. Call us at 956.687.1521 or send us a message online.
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