How’s your business’s web presence? How’s it competing with the 30+ million small businesses in the United States? At Imagine It Studios, we have a game plan for every business we take as a client. This includes how we handle their web presence, web design, social media standing, and more.
While these strategies work hand-in-hand with each other, the bread and butter in getting your business found on search engines like Google is search engine optimization (SEO). Let’s go over what it is and why you need it.
What is SEO?
SEO involves increasing the quantity and quality of traffic to your website through relevant searches. This means not only having visitors search for and visit your site, but also getting the RIGHT visitor.
This is your target audience.
You can get people from all walks of life visiting your site, but how many of them will actually have the potential to become customers? It all depends on how your web presence is handled.
SEO needs to be done correctly to generate those leads, and if done wrong, you can get inquiries from people looking for a different type of business. Good SEO uses relevant terms to lead the right people to your site. This can be done through content marketing and even social media marketing.
Customize Your SEO for McAllen
If you own a bakery and want to score big in McAllen with your online presence, then you’ll need to utilize relevant terms like “bakery in McAllen,” “McAllen bakery,” etc. These can be prime keywords to being found online. And this goes without saying, but location keywords can also be a big factor.
Bradley, our lead web developer, breaks it down further.
“Google, for example, wants for you to see what you’re looking for. They use things like your location to show you results relevant to your search. Look up roofing restorations on Google, for example. You’re going to get different results Googling that in McAllen than you would in Dallas. It varies between city, state, and other specific locations.”
Optimizing your location is just one part of SEO, and that’s where we come in.
McAllen SEO is Easier with Us!
SEO isn’t a one-and-done deal. It involves constant content creation strategies that keep your ranking high on search engines. If you need more in-depth info on SEO, then click here.