While social media might seem like the crown jewel of the online world, search engine platforms still reign supreme. In fact, in 2020, Google recorded nearly 2.3 trillion searches according to InternetLiveStates.com! That’s a whole lot of searches for products, answers, and general information. As you can imagine, online shopping makes up a huge bulk of online activity.
According to ImpactPlus.com, consumers conduct as much as 70% of their shopping research online before making a purchase. However, most organic traffic is recorded on the first page of a search. On that first page, the first five organic results account for 67.60% of all clicks.
As a business owner with a website, you might be struggling with getting onto that coveted first page. We’ll admit, it isn’t easy at all, but it’s very doable and we want to show you how search engine optimization (SEO) can help.
A Solid SEO Strategy
Successfully executing a unique SEO strategy for a company or brand is no easy feat. You’ll need a full comprehensive SEO plan to get your business the results you need such as:
- Web Analytics – This means discovering what your potential customers are searching for and using what you’ve found to your advantage. This sounds like a no-brainer, but you’d be surprised by how many people fail to execute a proper and thorough analytics study. Find what your customers are looking for with Google Analytics and take advantage of your research. This brings us to our next point.
- Keyword Search Analysis and Implementation – This is a more in-depth tactic that involves identifying which keywords people are searching for within your industry. After identifying these keywords, you should strategically implement them into your website through the use of blogs, articles, landing pages, etc. With proper implementation, people will find these pages when they search specific terms, thereby increasing your visibility and increasing your ranking.
- In-Depth Evaluations – You should always evaluate what’s working and what isn’t. This is why using Google Analytics shouldn’t be a one-time thing. Use it often. We suggest weekly if possible. Study what you’ve discovered and continue creating that rich content your site needs to be found and remain relevant. Also, keep in mind that Google’s search algorithm (the practices it uses to help websites rank) is always changing. Don’t adapt to one practice because what works for you today won’t necessarily work tomorrow.
SEO for the Rio Grande Valley
If you’re looking to optimize your business’s online presence in the Rio Grande Valley, then Imagine It Studios can help! Let’s start the conversation today. Click here to get in touch.