A recent news topic has made headway in the tech world regarding a very popular workout device – Fitbit – that is allegedly misleading consumers into thinking they are getting a better workout than believed. The news has created quite the debate over the accuracy of tech gadgets in workouts. Several national media outlets, including NBC News, Forbes, and US News and World Report, have used the study conducted by doctors at Cal-State Poly Tech.
Taking Legal Action
The inaccurate readings from Fitbit angered customers enough to take action by hiring a legal team to bring the issue to light. In response, Fitbit released several statements denying all claims and argue that the study was biased and proved nothing. From recalls in the automotive industry to product mislabeling, one bad case of misleading consumers can lead a business down the path to a public relations nightmare.
Our Take on the Issue
At Imagine It Studios, Social Media Director Carmen Morales talked about the importance of transparency for companies, the steps our company takes to demonstrate to clients what we do and how Fitbit’s controversy could still show the company in a positive light.
“Clients are more knowledgeable than ever and transparency is an advantage a business can have over its competitors. We (Imagine It Studios) are completely open and transparent with our clients, so they are aware of the steps we take to help them achieve their goals. Aside from the behind-the-scenes tech we do, everything is clear on the front-end.”
Carmen also went into detail explaining how our company always keeps clients informed about our work. “Our process of showing customers what we do includes monthly reporting and frequently reconnecting with them to adjust strategies and make any necessary shifts to our marketing efforts.”
Carmen also gave some insight into her personal experience with the product. “I was a Fitbit user for quite a while, and during that time, I used and relied on it for the information it provided. It was a baseline for the daily activities I did, and I structured my life around it. On the positive side, it still makes you more active, and that’s why people buy them: to become active or remain active.”
Carmen is part of our growing company that provides web design, social media marketing and search engine optimization – among many other services – to clients looking to build their company’s brand. Since Imagine It Studios was created, we’ve leveled the playing field for small businesses to compete in the large digital world.
Let Us Work with You
If you want to work with a digital marketing company in McAllen that puts your needs and visions at the forefront, then contact us today. Our team has a vision of a bright and successful future for your business and we want to see you make the most of it with our help.
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