A business’s website can be the determining factor in whether a potential client will choose to work with them or quickly exit the site and look for a more-appealing option. But don’t think it’s all about how great a site looks. You see, a great website is equal parts creativity and the tools used. It should provoke awe in the visitor, but it should also provide them with the most efficient avenue to get whatever it is they need.
You can definitely say the web is ruthless when it comes to website design and digital marketing, but this is exactly where Imagine It Studios likes to play the game. Our team is always looking to excel and work hard to deliver the best for each of our clients. This was the case with two of our latest projects: SALT – New American Table and house. wine. & bistro.
Process is Key
At the start of this project, we learned that our clients, Chef Larry Delgado and his wife, Jessica, would settle for nothing but the best: la crème de la crème. After all, the husband and wife, both owners of two of the most popular restaurants in McAllen, know exactly how important it is to envision, create and provide a top-grade product.
How do you properly showcase the delectable dishes, relaxed environment and prideful work of two powerhouses in our area’s restaurant landscape? To deliver two worthy websites, our team spent weeks getting to know the Delgados and their work.
“It was important that we learned their story,” said our content editor, Michael Martinez. “By identifying what’s important to the client, we’re able to get to the core of what they’ll love and benefit most from.”
This meant examining the couple’s purpose in our area’s culinary backdrop along with their impact on the community as a whole and their future aspirations. As this process continued, our entire team was able to build a relationship with the Delgados, which translated to more effective communication and a product that properly displayed their message.
Finding the Right Design
Much like putting together a fine dish, where every spice and garnish can make the difference, the process of creating an appealing design was far from easy, but it was definitely worth it. According to Cesar Gonzalez, Imagine It Studios’ lead developer, our goal was to build a cohesive experience for the site’s visitors which would leave them with a genuine impression of what an evening at SALT – New American Table or house. wine. & bistro. might be like.
“The use of textures, colors and ideas from their own restaurants was perhaps the biggest aspect in maintaining the spirit and feel of these eclectic eateries,” he said.
Our team quickly understood that Larry and Jessica were true artists and, as expected, they wanted their sites to represent the environment, flavors, ambience and scents of their two restaurants. The task was hard work with its fair share of trial and error. Yet, just like a chef trying to find the right combination of ingredients to make a dish delectable, our design and content teams worked around the clock to dig out those key components that made the two websites something to be proud of.
We’ll Make Your Company Look Good
At Imagine It Studios, we take pride in the projects we create and deliver. This is because there’s nothing quite like providing something our clients will be proud to call their own. If your company, business or organization is ready to portray its essence with a quality website and complete marketing strategy, the experts at Imagine It Studios are here to help. We’d like to get to know you, so give us a call in McAllen today.
.jpg)