Engineering a New Look and User Experience for Solorio, Inc.

Solorio, Inc. and the many members of our talented team are familiar with what goes into creating a work of art. The company’s owner, Simon Solorio, is an expert at blueprints and design, so he knows what it takes to make a structure look amazing. In the last few years alone, his company has received... read more


The Hashtag: Why and How You Should be Using it to Build Your Brand’s Awareness

In the past, we’ve gone over the strategies of gaining exposure for your business’s social media accounts. There’s one we briefly touched over that deserves much more attention, though. Hashtagging keywords relevant to your business is a great way to get discovered. Using Twitter and Instagram hashtags is one of the best ways to grow... read more


3 Photo Editing Apps That You Should be Using for Your Business’s Social Media Efforts

At Imagine It Studios, we take social media very seriously. Almost too serious, you can say. Obviously, the more creative you are with your posts, the higher the chances of gaining followers, shares and likes. We’ve found that it really helps to create unique strategies and photo styles for each client. This way, it’s sure... read more


Looking Serene: Proudly Introducing Avalon Spa & Salon’s Newest Website!

Avalon Spa & Salon has been dedicated to helping clients feel and look beautiful while taking them into the realm of relaxation. We felt it was important to upgrade their website with a more contemporary look that perfectly translated this philosophy. Although it was a long effort that required the work of so many members... read more


Why Your Business Should Take Advantage of Instagram Stories to Build its Brand Awareness

In August of 2016, the world was introduced to Instagram Stories, a feature that allowed adding stickers and filters to photos and videos before disappearing after 24 hours. Yes, this sounds very much like what Snapchat does, however, Snapchat can be abrasive and raw, which is fine if you’re sharing content with friends and family.... read more


Back to Basics: What is SEO?

Don’t know where to find sushi in your town? What is the first thing you do? You get on your laptop or phone and do a local search. Whichever device you grab, 75% of users you will only browse the first page of Google. You’ll click on the links that take you to the most... read more


Instagram Collections: What Many Claim is a Copy of Pinterest’s Most Popular Feature

Snapchat’s features are no strangers to being targeted by Facebook and Instagram. Last year alone, the two released their own versions of a story feature mimicking the already-successful “Snapchat Stories”. Just in case you aren’t aware of what’s been happening over the past few years on social media, here’s a brief overview of what we’re... read more


OUR OWN DIGITAL MAKEOVER: TAKING A LOOK AT IMAGINE IT STUDIOS’ NEW WEBSITE

You may have noticed a short while back that we performed a major overhaul of our website. We felt that now was the time to speak out about it after working out all of the kinks and glitches that naturally come with any new site build. We take pride in creating beautiful, functional and appealing... read more


Just the Facts: Facebook’s New Plan to Weed Out Fake News and Misinformation

Have you ever wondered which news outlets are currently in the lead when it comes to generating interest and traffic? Would you believe us if we said that it’s social media giant Facebook? The website recently reported that 44% of its American users rely on it for the latest in news and facts going on... read more


How You Should be Using These 4 Critical Tips When Creating an Effective Facebook Ad

Social media has engulfed the world. According to The Statistics Portal, 81% of Americans own a social media profile. The reigning champion of social media is Facebook, which has over one billion active profiles with more than 100 million people active on mobile devices each month. Although seen as a pastime, Facebook has become a... read more


3 Social Media Outlets You Should be Using to Build Your Business’s Brand Awareness

As a business or brand owner, your goal is to see revenue return with any marketing strategy. Global consumers spend an average of two hours a day on social media sites. Imagine how many business profiles they view! If you own a business, the best way to maximize your company’s exposure is to be on... read more


4 Things You Should be Doing to Improve Your Website’s User Experience

As a business owner, you should be aware by now that every so often, you’ll need to do some tidying up to make your shop or office more appealing to customers. Maybe you’ve considered new colors, reorganizing the interior layout, etc. This is understandable as keeping the same look eventually gets dull. Remember, first impressions... read more


Making Your Stomach Growl While Exploring Delia’s Tamales’ New Website!

Imagine sitting at your favorite restaurant, eating an unforgettable meal and soaking in all of its deliciousness. The flavors, ambience and personal connection you have with your favorite place to eat is something that can be hard to translate into a website. At Imagine It Studios, we knew that Delia’s Tamales had placed a big... read more


A Quick Look at Facebook Messenger’s Latest Snap-Like Feature

Facebook's latest mobile Messenger update has users amped that the social media giant is catching up with other similar apps. Snapchat stood its ground when denying the sell off of their app to Facebook, and what did Facebook do? Challenged it. Back in August, Instagram introduced "Instagram Stories", which shared a striking similarity to Snapchat.... read more


3 Rising Digital Marketing Trends to Expect in 2017

Anyone in the digital marketing arena understands that a key and crucial strategy is keeping up with the changes of an ever-evolving industry. For example, SEO is always evolving and one way to beat or catch up with the competition is to evolve with it. Below are some upcoming trends that are sure to grow... read more


Giving Back to Our Community Through Lone Star National Bank’s Annual Toy Drive

The chaos of prepping for the holidays can have anyone scrambling for the right decorations, food arrangements and, of course, gifts. We wanted to do our part this year by giving back to the community and making a difference in the lives of those who truly deserve it: children. “At Imagine It Studios, we know... read more


Maximize Your Holiday Social Media Strategies with These 4 Tips

Most, if not all, consumers will be inundated with a few dozen holiday ads through email campaigns or social media. These ads typically promote the many holiday sales and special gifts that come with this time of year. Although it's great marketing, nowadays, there is a different approach you can take to entice holiday shoppers... read more


Producing a Fresher, User-Friendly Website for GR Fresh

The ever-changing online world can be tough to keep up with. People want fresh ideas, stimulating visuals and easy-to-understand information when it comes to web development. Delivering each of these in a unique but effective way is no easy feat. That being said, for a company to compete online, they need a faster, user-friendly website... read more


Showcasing Barrera, Sanchez & Associates, P.C.’s New Website

To rank well on Google and gain customer attention, you must differentiate yourself by showcasing the areas your business excels at. Case in point, in McAllen, there are numerous, highly-rated lawyers that specialize in various areas. Barrera, Sanchez & Associates, P.C. found itself swimming in a sea of competition, but the firm knew that the... read more


Helping AACT Increase Voter Turnout in the Digital Era

The Internet has captivated billions of people worldwide. With event announcements and photo and video sharing, it’s no wonder that so many make connections on a daily basis. Companies and organizations also take advantage of what the Internet can provide in order to make positive changes in the lives of so many. The Advocacy Alliance... read more


Bridging Ideas with B2Z Engineering

Websites are a reflection of a company. It only takes a few seconds for users to form an opinion about a business based on what they see and experience about them online. It’s crucial to portray efficiency and showcase expertise in order to secure business leads and build professional relationships that last years. One of... read more


What the Digital Marketing World can Learn from the Success of Pokémon Go

In early July, Pokémon Go took the country by storm. A simple mobile game where the goal is to walk about and catch various types of Pokémon? It was guaranteed to be a success considering the game is part of one of the largest and most profitable entertainment franchises in history. If you want to... read more


Looking at How the Fourth of July Stirs Marketing Creativity

As we prepare to celebrate our nation’s independence with family cookouts, parades and, of course, fireworks, marketing companies are overhauling their campaign ads. Some can be forgettable, but the best ones can lead to costumers noticing you. In honor of our nation’s independence, Imagine It Studios searched far and wide through the depths of social... read more


Going for Gold: Get to Know VFCU’s New Website

Money makes the world go round, and that world needs websites that give every visitor exactly what he or she is looking for. This was the goal when our team worked on Valley Federal Credit Union’s new website. You see, we all know finances can be hard to understand, but this doesn’t mean your financial... read more


Digital Transparency: What the Fitbit Controversy Can Teach Us About Saving Your Brand

A recent news topic has made headway in the tech world regarding a very popular workout device - Fitbit - that is allegedly misleading consumers into thinking they are getting a better workout than believed. The news has created quite the debate over the accuracy of tech gadgets in workouts. Several national media outlets, including... read more