How Twitter’s 280-Character Count Can Benefit Your Holiday Marketing Efforts

With the holidays coming up and countless sales sure to hit everywhere, is your social media game ready? According to Twitter Business, 52% of consumers take to Twitter to discover, research and purchase products. This increases the chance of users tweeting about their holiday purchases and giving your business great exposure. If you’re currently brainstorming... read more


Facebook Live: What You Should be Doing When Using this Social Media Platform’s Feature

Videos are everywhere these days; on our Facebook feeds, in Snapchat and Instagram Stories. While most people are uploading their videos and stories, the truly fearless are using Facebook Live. This feature is a glorious step forward for video. It allows influencers and businesses to showcase fun and exciting moments that can interest anyone. Going... read more


Can Regulating Facebook Affect Your Marketing Efforts?

It’s no surprise that social media giant Facebook has surpassed most broadcasting media companies with its two billion active users. According to a study conducted by MSNBC, 45% of American adults get their news exclusively from Facebook. As a result, the Federal Communications Commission (FCC) is going back and forth on the idea of possibly... read more


Can Twitter’s Increased Character Count Benefit Your Business?

In late September 2017, Twitter founder Jack Dorsey announced that the social media platform would be testing out - to a select group of users - a newly increased character count (the current is 140 characters). Avid Twitter users have learned over time to create dense content. In a way, the doubled amount can be... read more


Is Your Social Media Marketer Buying Your Instagram Followers?

There are 700 million monthly users on Instagram with 400 million daily users. Instagram has emerged as a leading advertising platform for businesses and influencers looking to get a piece of the pie. It seems that everywhere you click on Instagram, there’s an influencer and business showcasing its products, fashion and travels. With thousands of... read more


Why You Should Never Neglect Content for Your Business’ Website and Social Media Accounts

There are many elements that go into digital marketing, such as web design, social media marketing, search engine optimization (SEO) and content marketing. The content that makes up your website and social media posts is imperative since it determines your business's credibility. It’s very important to hand your company’s content responsibility to someone who can... read more


The Hashtag: Why and How You Should be Using it to Build Your Brand’s Awareness

In the past, we’ve gone over the strategies of gaining exposure for your business’s social media accounts. There’s one we briefly touched over that deserves much more attention, though. Hashtagging keywords relevant to your business is a great way to get discovered. Using Twitter and Instagram hashtags is one of the best ways to grow... read more


3 Photo Editing Apps That You Should be Using for Your Business’s Social Media Efforts

At Imagine It Studios, we take social media very seriously. Almost too serious, you can say. Obviously, the more creative you are with your posts, the higher the chances of gaining followers, shares and likes. We’ve found that it really helps to create unique strategies and photo styles for each client. This way, it’s sure... read more


Why Your Business Should Take Advantage of Instagram Stories to Build its Brand Awareness

In August of 2016, the world was introduced to Instagram Stories, a feature that allowed adding stickers and filters to photos and videos before disappearing after 24 hours. Yes, this sounds very much like what Snapchat does, however, Snapchat can be abrasive and raw, which is fine if you’re sharing content with friends and family.... read more


Instagram Collections: What Many Claim is a Copy of Pinterest’s Most Popular Feature

Snapchat’s features are no strangers to being targeted by Facebook and Instagram. Last year alone, the two released their own versions of a story feature mimicking the already-successful “Snapchat Stories”. Just in case you aren’t aware of what’s been happening over the past few years on social media, here’s a brief overview of what we’re... read more


Just the Facts: Facebook’s New Plan to Weed Out Fake News and Misinformation

Have you ever wondered which news outlets are currently in the lead when it comes to generating interest and traffic? Would you believe us if we said that it’s social media giant Facebook? The website recently reported that 44% of its American users rely on it for the latest in news and facts going on... read more


How You Should be Using These 4 Critical Tips When Creating an Effective Facebook Ad

Social media has engulfed the world. According to The Statistics Portal, 81% of Americans own a social media profile. The reigning champion of social media is Facebook, which has over one billion active profiles with more than 100 million people active on mobile devices each month. Although seen as a pastime, Facebook has become a... read more


3 Social Media Outlets You Should be Using to Build Your Business’s Brand Awareness

As a business or brand owner, your goal is to see revenue return with any marketing strategy. Global consumers spend an average of two hours a day on social media sites. Imagine how many business profiles they view! If you own a business, the best way to maximize your company’s exposure is to be on... read more


A Quick Look at Facebook Messenger’s Latest Snap-Like Feature

Facebook's latest mobile Messenger update has users amped that the social media giant is catching up with other similar apps. Snapchat stood its ground when denying the sell off of their app to Facebook, and what did Facebook do? Challenged it. Back in August, Instagram introduced "Instagram Stories", which shared a striking similarity to Snapchat.... read more


Maximize Your Holiday Social Media Strategies with These 4 Tips

Most, if not all, consumers will be inundated with a few dozen holiday ads through email campaigns or social media. These ads typically promote the many holiday sales and special gifts that come with this time of year. Although it's great marketing, nowadays, there is a different approach you can take to entice holiday shoppers... read more


If You Can’t Buy it, Kill It – Part 2: Instagram’s New Twist on Live Streaming

From our last post about Instagram and Facebook taking on Snapchat, it’s no surprise that the former is at it again, but this time, upping the ante with its new feature of live streaming. Following Facebook’s (its parent company) lead, Instagram will let you broadcast video within Instagram Stories in real time. The biggest twist... read more


5 Social Media Tips That Can Have People Noticing Your Business

Social media is a black hole of businesses, entertainment and news outlets reaching for our attention at all times. This endless tug of war for likes, retweets, shares and follows can seem daunting to any new business owner. Set your worries aside because we’ve put together five important tips that can help businesses garner likes,... read more


Oh, Snap: Snapchat is Releasing Spectacles!

With over eight million video uploads and 100 million people accessing Snapchat daily, the social media giant has blown up the industry’s game. Launched in 2011, Snapchat allows users to add captions, drawings and filters to videos and photos – which can be viewed for a maximum of 10 seconds – before they’re automatically erased.... read more


If You Can’t Buy it, Kill It: A Look at Instagram’s Newest Controversial Feature

The social media world is buzzing about Instagram unveiling its newest feature: “Instagram Stories”. This new feature allows users to share as much as they want throughout the day with photos and video clips that disappear after 24 hours. They also won’t appear on profile grids or feeds. Your stories can now be brought to... read more


A Closer Glimpse at Instagram’s New Logo

On Wednesday, May 9th, Instagram users woke up to a surprise: the company’s skeuomorphic icon now resembled the bright gradient color of Apple’s other photo-sharing apps. The new logo featured a rounded-square (the camera) with a simple dot against a multi-colored neon rainbow background. The former logo had the iconic retro-looking camera, which had become... read more


The Tweeting Takeover: How to Handle the Twitter Universe

There’s a popular blue bird that’s taking over how interactions with clientele are handled. Twitter is a big social media network of 140-character-filled statements that can bring your business visibility and generate online buzz. These online tweets are critical for sharing information and connecting you with your audience. The network averages an astonishing 320 million... read more


Tenth Time’s the Charm: My (Late) Resolution for 2016

When I was 15, I decided to have my first New Year’s resolution. Right when the clock struck midnight in 2005, I set out to dial up my teenage charm and try my best to woo my crush into a short-lived high school romance. Oh, I remember her so well. Her face was raccoon-like, with... read more


The Slow Loading Internet World

I woke up one morning on a weekend and decided to immediately learn what was going on in the world. I pulled out my phone and opened up the browser. Nothing. I sat there, groggy, but still on the edge as I waited for my page to open. Nothing came. I checked the corner for... read more


The Fun Awakens: Star Wars and Inspiration

You can’t escape Star Wars today, and that’s totally okay. Even here at the office, we’ve fully succumbed to hype. We’re rocking lightsabers and waving our hands trying to do Jedi mind tricks to get out of work early. Okay, maybe not that last part, but we’re all kinds of excited. Star Wars means a... read more


Roar Bacon: Why Mistakes Aren’t Always the Enemy

The funny thing about social media is that it’s always live, and a lot of the time, your audience is not very forgiving. Okay, so maybe funny isn’t the right word, especially for a social media coordinator. We’ve all had that moment of panic after sending a tweet that has an unfortunate typo. Sometimes, though,... read more