Working Words: A Few Things to Know About SEO and How it Can Help Your Business

If you’re a small- to medium-sized business owner who happens to own a website for your company, then you’ve already taken that very first important step to setting your permanent digital footprint! If you’re using social media to get your company’s name out there, then good on you! You’ve taken that second step. But how... read more


4 Social Media Marketing Tips That Your Business Should be Living By

It seems like everyone is on social media these days! Whether it’s Facebook, Instagram or Twitter, different people have been engulfed in other people’s lives, comments and keeping up-to-date on the latest and greatest of new things. That’s why it’s crucial for businesses to stand out amongst the masses. But how should you do it?... read more


Exploring the Possibilities: How We Went About Updating Explore McAllen’s Website

Explore McAllen can best be described by McAllen’s Retail and Business Development Director, Rebecca M. Olaguibel. “Explore McAllen is the best way to keep up with all of the fun and excitement happening in the city.” As you can imagine, a city that’s always on-the-go will surely have a spurring nightlife, concerts, community events and... read more


4 Important Ways You Should Go About Handling Negative Reviews on Social Media

With 2.77 billion social media users in the world, everything and anything can go viral. One bad review can spiral into a giant snowball of bad publicity, leaving your business with one-star ratings that can take a toll on your reputation. Social media reviews can be intimidating and even daunting, leaving businesses wondering if they... read more


Omar Ochoa: Excelling in the Courtroom and Online

Attorney Omar Ochoa has built a well-established reputation of honesty, straightforward litigation practices and integrity when it comes to protecting the rights of his clients. This is proven by him having taken on successful cases against large corporations and entities in the past that resulted in over $1 billion in combined awards for his clients.... read more


Avoiding the Shaky Cam: 4 Stances to Help You Get Stable Shots for Your Video

We’ve all been there: you’re watching a video that looks more like the Blair Witch Project because of how shaky it is, and then you get that uncomfortable knot in your stomach that makes you feel queasy. Shaky footage is a common amateur mistake in the social media world that can jeopardize the enjoyment of... read more


Taco Palenque: A Unique Taste Calls for a Unique Website

Taco Palenque’s “Big Sabor” (translation: big flavor) has helped them grow from a small independent restaurant in Laredo, Texas to one that has locations across South Texas, including San Antonio, Houston and the Rio Grande Valley. But when it came to their website, the flavor tended to leave a bad taste in their visitors’ mouths.... read more


5 Tips You Should be Following to Shoot Great Video on Your Smartphone

Let’s cut to the chase. You want to learn how to make videos but don’t have a fancy DSLR 4K camera or a $400 crane stabilizer. We’re going to let you in on a secret: you don’t need all of that elaborate stuff to create a great social media video! In fact, some of our... read more


4 Facebook Updates that Businesses Need to Know for 2018

A new year, a fresh new set of rules and updates for social media! 2017 was a whirlwind of controversy, blunders and great successes in the world, and we all probably found out the juicy details about all of them by simply logging into our Facebook accounts. Facebook is the biggest contender in social media... read more


How Your Business Should Take Advantage of Instagram’s Updates!

If you noticed a slight change while browsing your Instagram feed during the past week, it was silently upgraded. Most of us noticed the change because a few icons looked a bit different, but it was more than just that (which we’ll get into more detail below). Instagram has been releasing plenty of upgrades lately.... read more


How Twitter’s 280-Character Count Can Benefit Your Holiday Marketing Efforts

With the holidays coming up and countless sales sure to hit everywhere, is your social media game ready? According to Twitter Business, 52% of consumers take to Twitter to discover, research and purchase products. This increases the chance of users tweeting about their holiday purchases and giving your business great exposure. If you’re currently brainstorming... read more


Facebook Live: What You Should be Doing When Using this Social Media Platform’s Feature

Videos are everywhere these days; on our Facebook feeds, in Snapchat and Instagram Stories. While most people are uploading their videos and stories, the truly fearless are using Facebook Live. This feature is a glorious step forward for video. It allows influencers and businesses to showcase fun and exciting moments that can interest anyone. Going... read more


Can Regulating Facebook Affect Your Marketing Efforts?

It’s no surprise that social media giant Facebook has surpassed most broadcasting media companies with its two billion active users. According to a study conducted by MSNBC, 45% of American adults get their news exclusively from Facebook. As a result, the Federal Communications Commission (FCC) is going back and forth on the idea of possibly... read more


Can Twitter’s Increased Character Count Benefit Your Business?

In late September 2017, Twitter founder Jack Dorsey announced that the social media platform would be testing out - to a select group of users - a newly increased character count (the current is 140 characters). Avid Twitter users have learned over time to create dense content. In a way, the doubled amount can be... read more


H-E-B Park: A State-of-the-Art Website for a Stadium That Does it All

When H-E-B Park’s construction was first announced, many in the Valley were excited. There were already plenty of sports facilities in the RGV, but this one would prove to be one of the largest and most attractive. Like every great stadium and venue, H-E-B Park needed a high quality website. The venue knew that in... read more


Is Your Social Media Marketer Buying Your Instagram Followers?

There are 700 million monthly users on Instagram with 400 million daily users. Instagram has emerged as a leading advertising platform for businesses and influencers looking to get a piece of the pie. It seems that everywhere you click on Instagram, there’s an influencer and business showcasing its products, fashion and travels. With thousands of... read more


Designer’s Corner: Jaime’s 5 Tips and Tricks for Improving Your Graphic Designing Efforts

Have you ever purchased something based solely on its packaging? Graphic designers are the superheroes behind almost everything we see, from websites, brochures and company logos. They’re the masters of balancing hat tricks that envision beautiful creations before getting to work on them. This skill is beneficial to every small business looking to bring a... read more


Why You Should Never Neglect Content for Your Business’ Website and Social Media Accounts

There are many elements that go into digital marketing, such as web design, social media marketing, search engine optimization (SEO) and content marketing. The content that makes up your website and social media posts is imperative since it determines your business's credibility. It’s very important to hand your company’s content responsibility to someone who can... read more


Engineering a New Look and User Experience for Solorio, Inc.

Solorio, Inc. and the many members of our talented team are familiar with what goes into creating a work of art. The company’s owner, Simon Solorio, is an expert at blueprints and design, so he knows what it takes to make a structure look amazing. In the last few years alone, his company has received... read more


The Hashtag: Why and How You Should be Using it to Build Your Brand’s Awareness

In the past, we’ve gone over the strategies of gaining exposure for your business’s social media accounts. There’s one we briefly touched over that deserves much more attention, though. Hashtagging keywords relevant to your business is a great way to get discovered. Using Twitter and Instagram hashtags is one of the best ways to grow... read more


3 Photo Editing Apps That You Should be Using for Your Business’s Social Media Efforts

At Imagine It Studios, we take social media very seriously. Almost too serious, you can say. Obviously, the more creative you are with your posts, the higher the chances of gaining followers, shares and likes. We’ve found that it really helps to create unique strategies and photo styles for each client. This way, it’s sure... read more


Looking Serene: Proudly Introducing Avalon Spa & Salon’s Newest Website!

Avalon Spa & Salon has been dedicated to helping clients feel and look beautiful while taking them into the realm of relaxation. We felt it was important to upgrade their website with a more contemporary look that perfectly translated this philosophy. Although it was a long effort that required the work of so many members... read more


Why Your Business Should Take Advantage of Instagram Stories to Build its Brand Awareness

In August of 2016, the world was introduced to Instagram Stories, a feature that allowed adding stickers and filters to photos and videos before disappearing after 24 hours. Yes, this sounds very much like what Snapchat does, however, Snapchat can be abrasive and raw, which is fine if you’re sharing content with friends and family.... read more


Back to Basics: What is SEO?

Don’t know where to find sushi in your town? What is the first thing you do? You get on your laptop or phone and do a local search. Whichever device you grab, 75% of users you will only browse the first page of Google. You’ll click on the links that take you to the most... read more


Instagram Collections: What Many Claim is a Copy of Pinterest’s Most Popular Feature

Snapchat’s features are no strangers to being targeted by Facebook and Instagram. Last year alone, the two released their own versions of a story feature mimicking the already-successful “Snapchat Stories”. Just in case you aren’t aware of what’s been happening over the past few years on social media, here’s a brief overview of what we’re... read more